Bar Napkin Business

Casey Donner is the founder of Kiss and Makeup, a Beauty Boutique. But she is also a local social media influencer in her city, leveraging her accounts to connect with followers and brands in her area about beauty, makeup, and more. In this episode we talk about: Building a business through contractors instead of employees How she handles being a local “social media influencer” and what makes a successful social media influencer event The battle against the changing Facebook algorithm  How she targets prospective clients with Facebook ads The importance of transparency in building a brand  The creepy and dark side of social media  Learn more about Casey and her business on Facebook at https://www.facebook.com/Kiss-And-Makeup-A-Beauty-Boutique-366527456694312/.