Bar Napkin Business

Adam Holmberg and Matt Gohring are the owners of Code Beer in Lincoln, Nebraska. In this interview, we talk with Adam about his experience starting the brewery while still keeping his full time job and the challenge of growing a brewery following in a community that was quickly becoming saturated by craft beer and tap rooms. While they thought they knew what it took to brew beer, Adam and Matt quickly realized that building a business around their hobby was harder than anticipated. Learn how they bought their equipment from Goose Island, had to haul it back to Nebraska, the mistakes they made, and the plans gone awry. Learn more about Code Beer at codebeer.co or follow them on Facebook or Instagram.