Benji Bruce Podcast

definition: the impetus(force) gained by a moving object   Problem: Most people don’t get things done or start/stop   Story: Living with a friend & schedule days to prospect. Got momentum, then stopped. Hard to get back   Story 2: Facebook ads were going, I had to stop to change the website & didn’t start until two months later Made excuses about ‘creating content’   Momentum makes you an unstoppable force Makes you obsessed by generating thoughts because you have to keep up Sense of urgency You get excited and feel like you can (and should) do more   I went out for walks and felt hyped because of the energy a walk creates I did weekly calls and got hyped at the end of the calls on Sundays to keep working   E=mc2 … energy becomes mass I don’t care if it’s not true, let me believe in Santa Claus Under the right conditions, energy can become mass and vice versa The energy you have, actively creates something physical Ex: Thoughts in my head became a book on restaurant magic It never existed