Tell Crossroads

With new technology always emerging, and more and more content constantly being published, we content creators have to stay on top of the shifting and evolving media landscape. It’s important for us to be willing and able to take risks and innovate, and tell compelling and interesting stories with what we’re putting out into the world. DJ Hurula is the founder of ONE Brand Studio, a multidiscipline creative branding agency that serves cause-driven organizations. He’s very passionate about helping businesses clarify their message and audience in order to lay the strongest foundation for powerful content creation later. Today we reflect on what 2017 taught us as content creators, as well as where content is headed in 2018. We talk about what it takes for content to be compelling, and DJ breaks it down to 4 elements. We also talk about the role of trust in our client-relationships, and how foundational that is to be able to take risks with your content. What do you see on the horizons for content creation in 201