Kulturakademin Podcast

“Pitching an idea or a concept to decision-makers is a nerve-wrecking process to some people – and a walk in the park for others. Notwithstanding lack or richness in personal skills everyone can learn to create a better pitch and increase the chance of pitching successfully. The lecture is focusing on the ingredients for a strong, convincing pitch, understanding the importance of concise preparation and then enjoying it! The session is meant to understand the importance of a good, consistent and yet brief technique of communication that enables to present a project in a few words and yet, never forgetting the intention to sell to the listener. Communication skills are by far the most forgotten aspect of the selling process. It is not just a question of a good marketing mix. It deals with two main elements: •RESEARCH AND PREPARATION, before approaching any type of buyers •Then, LEARN HOW TO PITCH with clarity, consistency and persuasion” Lecturer: Sibylle Kurz Produced by Kulturakademin in cooperation with F