Wvu Marketing Communications Today

Lindsay Tjepkema is a 2016 alum of the WVU IMC master's program and has spent nearly twenty years in B2B marketing. In 2018, as the VP of Brand and Content at a global enterprise SaaS company, she launched a podcast as part of the brand's integrated marketing strategy. That podcast would not only make a big impact on the brand, but would forever change the trajectory of Lindsay's career. ----more---- In launching that podcast, Lindsay saw both a shocking gap in the market and a massive opportunity for brands, which led her to start a software company, Casted, that would empower marketers to harness podcasts - and the conversations within them - as foundational parts of their integrated marketing strategies. In this podcast, Lindsay will talk about the transition from marketing leader to CEO of a venture-backed tech company. She'll also dig into the important role podcasts play in the next generation of brand strategy. About Cyndi's guest: Lindsay Tjepkema is the CEO and co-founder of Casted, the first