Wvu Marketing Communications Today

Rex Repass, a native West Virginian, is President of Research America Inc. In this podcast, Rex will tell us about his life-long interest in the effects of media and marketing on consumer decision making – from the cars they drive to the candidates they support. He has an interesting story to share from his first market research venture in the early 1980s to now leading a Top 50 research firm in the U.S. ----more---- About Matthew's guest: Rex Repass is President of Research America Inc. The company has 250 employees in the U.S., with locations in Philadelphia, metro New York, Cincinnati, Detroit, Orlando, and Sacramento. The Research America teams have designed and led market research and consumer insights projects for some of the leading corporations in the world including Walgreens, Pfizer, Honda, Facebook, and Hilton Hotels. In addition, over the years Rex and his teams have conducted public opinion and user experience research for more than 40 newspapers in the U.S. and Canada, and the Reuters News