Wvu Marketing Communications Today

After 20+ year career in communications that included positions in public relations, advertising, media, and marketing, Lisa Sands stepped into the role of publisher for Edible Cleveland magazine, a local independently-owned publication that is part of a network of roughly 80 other “edibles” across the U.S. and Canada. After one year, Lisa’s has had to analyze all aspects of the magazine’s operations and face many realities about the role media plays in our lives, how we’re using it, where we get our information, and what we are willing to pay for as media consumers and as marketers. We’ll discuss the holistic media landscape from the viewpoint of journalists and also marketers including: Is the traditional media landscape all doom and gloom? Is there still a place for print media in the marketing mix? Do we want to live in a world where everything we consume is online? If the answer is no, then where do we go from here? About Mike's guest: After 20+ year career in communications that included positions