Wvu Marketing Communications Today

Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?

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Sinopsis

National Geographic was founded in 1888. When its magazine editor first introduced photographs in its monthly publication, 2 board members resigned in protest, saying photos essentially dumbed down the content. But today, National Geographic is the #1 media brand in followers on Instagram. And while magazines are shuttered almost every month, National Geographic’s print version remains on newsstands and is published worldwide in nearly 40 languages. ----more---- National Geographic has come out of its association with Rupert Murdoch and 21 st Century Fox, and now is part of Disney + and the family of ESPN and ABC News. How does this work inside the yellow border? About Cyndi's guest: Jeff Hertrick is Director, Digital Video Operations, National Geographic Partners/The Walt Disney Company. Jeff has over 30 years of award-winning video production experience, including the last 19 years at National Geographic. (2015-2019, under 21 st Century Fox, and for the past year, The Walt Disney Company) He has been