The Food Startups Podcast

When I asked Alex how they came up with the idea for an energy shot. It was simple: Our customers told us. Before the interview, I thought: "Why would anyone start a cold-brew coffee company? There are so many on the market already." I quickly learned the unique value proposition of Bizzy Coffee from a product and brand perspective. The co-founder, Alex French sat down to talk with me on the final leg of their East Coast #vanlife tour. And it was quite the success: they were able to sell into 200 new stores with 500 prospects in the pipeline. There is a lot we can learn from Bizzy Coffee: Ranking #1 in amazon for cold brew coffee Finding product opportunities using internet metrics A/B testing and online customer feedback How to run a successful promotion tour Door-to-door retail sales tips Navigate the chicken and egg problem with distributors and retail The National Coop Grocers association Key metrics that many founders overlook Buying and equipping a van for your brand Why you need company "gear" Underst