The Food Startups Podcast

Imagine if, in 1996, you knew that the internet was going to be the next big thing. In hindsight, it seems obvious, but it wasn't at the time. Now we are on the brink of a new technology that can be as monumental to the world as the internet: the blockchain. Food and Ag is just one of many industries that will evolve with the technology. Emma Weston of AgriDigital is applying blockchain technology to transform global agricultural supply chain. She breaks down the blockchain and how it will change food forever: What is the blockchain? Current state of international food trading Tokenizing physical assets Smart contracts Making trust a commodity Why did Emma's pitch win? The three main problems the blockchain can solve in agricultural trading Traceability, the blockchain, and IoT Additional uses of the blockchain in food Why CPG brands should learn about the blockchain Food marketing potential of the blockchain