The Food Startups Podcast

I thought I knew a decent amount about how to connect with buyers. I was wrong. Alli Ball has all the secrets I wanted to know. She has successfully opened several retail locations, including the Bi-Rite Divisadero location as store manager. She is a rockstar.  Listen to this episode and you'll agree: Opening Bi-Rite in Divisadero Why they rejected Runa, who is doing great today and was recently on the podcast. The right way to cold call on new stores How to send information to buyers Understanding category performance Do buyers like being acknowledged as "busy"? Can you send a text message to a buyer? Constant, gentle pressure Demystifying the business plan The future of online vs in-person retail