The Food Startups Podcast

"I attribute my success to my numerous beloved mentors and getting up early in the morning to play and work harder." Nicolas Warren is relied upon for action, leadership, strategy, sales, energy, and smiles. Learning, competition, and positivity are driving forces in his life.   He has significant experience in several capacities across multiple industries including tourism, food /hospitality, computer/software tech, marketing, and advertising.  Nicolas recently sold his dark chocolate energy bar company, Perfect Fuel. We reflect on his 6 year journey. How did Nicolas get to where he is today? Thoughts on nutrition How to find and utilize mentors Why were they acquired by America's #1 meatball company? What he would have done differently Why Perfect Fuel was attractive to be acquired Cross-merchandising and shelf displays Making your product into a platform Advice for creating a brand new concept The importance of customer feedback Analysis of another great brand: Perfect Bar “Don’t bootstrap your business.”