Marketing Speak | Take Your Marketing To The Next Level

The ultimate goal when creating a startup is to join the ranks of giants like YouTube, Twitter, Facebook, Uber, Airbnb, but there are quite a few hazards along that path. Often this can involve getting major investment capital. Now imagine you get that $20 million investment, then the real stress starts. My guest for this week's episode did just that.  Rand Fishkin is the founder and former CEO of Moz, and currently the founder and CEO of SparkToro. He's the author of Lost and Founder, which charts the rise of his eight-figure SEO technology company Moz and his rocky dealings with venture capitalists along the way. He pulls no punches sharing the realities of dealing with venture capitalists, sometimes known as vulture capitalists, and how they change the shape of his company and not in the way he wanted. Rand is also my co-author on the first two editions of The Art of SEO, which is considered to be the Bible on search engine optimization back in 2009. That book really solidified my leadership position in t