Marketing Speak | Take Your Marketing To The Next Level

As marketers, we often make a lot of assumptions about what people want and how they'll behave when presented with certain information. Occasionally, we have a study or two to backup our hunches but often we rely on gut instinct and a few insights glean from the collective wisdom of our peers to get us over the line. Usually it's enough. But what if you were able to go beyond the general consensus, the conventional wisdom and access hard data about what works and what doesn't? Unfortunately, it's rare that someone takes a systematic approach to uncovering the underlying principles that drive human behavior and decision making and applies them to marketing. For the last 25 years, that's exactly what Dr. Flint McGlaughlin has been doing through his brands MECLABS, Marketingexperiments.com and Marketing Sherpa. Flint has been using the web as his testing ground in conducting behavioral experiments and real world situations to gain data on human decision making.  What has emerged from Flint's research is a repli