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Mastering User Experience with Jason Broughton from Zappos

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Sinopsis

New post from The eCommerceFuel Blog: User experience. This phrase has been tossed around a lot in the last few years, but few have actually mastered applying it in all aspects of their business. Most businesses focus on the wire-framing and usability testing, but there are some even easier ways to reel in customers and keep them coming back. Jason Broughton, head of UX for Zappos, weighs in on how to make your website useful, usable, and an experience that will ensure customers will keep coming back for more.   Subscribe:  iTunes | Stitcher (With your host Andrew Youderian of eCommerceFuel.com and Jason Broughton of Zappos.com) Andrew: Welcome to the eCommerceFuel podcast, the show dedicated to helping high six and seven-figure entrepreneurs build amazing online companies and incredible lives. I'm your host and fellow eCommerce entrepreneur, Andrew Youderian. Hey, you guys, it's Andrew here, and welcome to the eCommerceFuel podcast. Thanks so much for tuning in today. Today on the show, talking about UX, oth