Analyticstoday Podcast

21 - How to Hack Low Performing Marketing Programs with Data and Analytics

Informações:

Sinopsis

Marketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to have be questions by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques and hack your lower performing marketing channels to produce results.