Insights With Trent Munday

Initialized Capital is a Venture Capital firm that focuses on startups that have not yet found Product-Market fit. So, when founder Garry Tan says there a no general customers, only specific customers, it's worth thinking about. No doubt Tan has seen countless Pitch Decks talking about 'general customers'. The danger with that approach, of course, is that you can lose sight of the fact that your customers aren't generalisations. They are all unique individuals. But in practical terms, you can't really treat every individual customer differently from all those others...or can you? It's certainly a discussion worth having. #customerfocus #productmarketfit #individuals