Insights With Trent Munday

People generally like Familiarity. It makes us feel comfortable.  That's why I always go to the same supermarket for my weekly shop...until I couldn't! When I had to shop at a new supermarket recently, I hated it. The items were all in different places. They didn't have my favourite brands. Nightmare! But, as they say, Familiarity Breeds Contempt. So, throw in just 10% of Different to help keep it fresh. #comfort #consistency #rulesofsuccess