Insights With Trent Munday

The reason you can't break through, the reason you can't get people to pay attention to your thing, is there's just too much noise out there and people have short Attention Spans. Right? Wrong!  According to Julian Shapiro it's our Consideration Spans that is the issue. The time within which we decide whether we want to continue. People still listen to a 3 hour Joe Rogan podcast. People still binge watch an entire season of a series on Netflix. So don't obsess about making your content short. Obsess about making it good. And then obsess about hooking people in quickly. If you don't do that, they'll just give their attention to someone else. #attentioneconomy #attentionspan #marketing