Insights With Trent Munday

Depending on your perspective, eSports is either a bunch of kids sitting around playing video games OR a legitimate sport. But regardless of your perspective, you can't deny that this is a real business. Most estimates value the eSports industry at around USD $1 billion today and expect that to almost double by the end of 2022. Whether you call the participants in eSports 'athletes' or 'gamers', they have their own unique set of Wellness needs. And here's the big opportunity...much of what and how we talk about Wellness is just not geared to these people. So, if you can craft or create your Wellness products and services in such a way that they relate to and resonate with the eSports community, you have a very real opportunity to own that niche. You could become THE eSports Wellness person/business/brand. #esports #gaming #wellness