Insights With Trent Munday

We know that much of our behaviour happens without us really thinking about it. We also know that our customers make much of their purchasing decisions for emotional reasons, not rational ones. Till Boadella suggests that Fear and Shame are two of the biggest motivators of buying behaviour. The Fitness Industry, Beauty Industry, Dating Industry and even the Porn Industry are all built on Shame. I don't fit in. I don't look pretty. I'm not good enough.  And as for Fear...well, we're living through a great example of it right now with COVID-19. The Insurance Industry, Medical Industry and even the Wellness Industry are are all built on Fear. We're not running towards being better, we're running away from being worse...because we're scared. So, through this lens, how could you modify your marketing and especially our messaging to ensure that you can trigger those emotions of Fear and Shame? Here's the link to Till Boadella's website - https://bit.ly/3cpUBz6 #fear #shame #consumerbehaviour