Insights With Trent Munday

I have a confession to make... I have become a Lululemon Man! Since I started my new burst of fitness activities about 5 months I have be wearing Lululemon gear...and I'm a Fan! One thing I love is finding the hidden motivational messages inside the garments. 'Better Everyday' is on the inside on one shirt. 'Find Your Focus' is on the inside sleeve of another. What I love most about these messages is that they are only for the fans. Only for those who own the product. Only YOU know the secret. They're not overt, in-your-face branding messages for all to see. And this is a strategy that could be applied to just about any product. Put your message on the underside of the box, on the inside of the packaging, on the inside of the lid. Anywhere you like...as long as it's not plain to see for all. Share the secret...but only with your fans! #branding #messaging #marketing