Insights With Trent Munday

Often time it's a good idea to try to copy what the big brands do. They have the money and resources to get it right when it comes to website designs, social media strategies, advertising campaigns, etc. But when it comes to marketing, it's important to remember there's a key difference in what they're doing compared to what you're probably doing. With brands like McDonalds, Coca-Cola, Apple, etc., everybody already knows what products and services they sell and the value they represent. So much of their marketing is focussed on Branding.  Chances are, much of what your marketing should be focussed on is Selling. For Coca-Cola, sticking their logo everywhere they can makes sense. It helps them stay front on mind. For your business, paying big money to put your logo on the back of a team shirt is unlikely to have the same impact. More useful advice like this is Till Boadella's book 'The 7 Laws of Direct Marketing'. Here's a link to Till's site - http://bit.ly/3cpUBz6 #directmarketing #branding #sellin