Insights With Trent Munday

We're generally pretty good at telling ourselves a story and then convincing ourselves that it's true. The problem comes when we consistently get data and feedback that supports the story we want to believe, we confuse that consistency with accuracy. For example, when you go to a hotel and step on the scales in the bathroom and it shows 2 kg heavier than what your scales at home say. You convince yourself that the one at home is correct. Partly because that's the story you want to believe and partly because the scales at home have been consistently giving you feedback that supports that story. So think about, in your business, what data are you getting that is consistently supporting the story you want to believe - even though it may not necessarily be accurate. #consistency #accuracy #realitycheck