Insights With Trent Munday

Just about every business I know claims to be super-focussed on their customer. Yes those companies also spend a ridiculous amount of time and energy on looking at what their competition is doing. But surely, if you truly understand your customer and are genuinely delivering for them, why would they even look at your competitors? I see this a lot in all companies, but especially in new companies. So, if you're starting a new venture, by all means, take a look at what your potential competitors are doing. But just a glance. Then, just focus all your energy on who you're doing it FOR. #customerfocused #customerfirst #competitiveedge