Insights With Trent Munday

A great way to get a handle on your brand identity and brand personality is to think about your brand as a person. Who is the person that best personifies the type of personality traits that you would like your brand to have? It might be a movie star like George Clooney, as it was for Nespresso.  But it doesn't have to be. If you're treating this as an internal exercise, to get your team all aligned around your brand, it can simply be someone that all the people in your organisation are familiar with. If you understand that brands need to act and interact with people, the idea of looking at your brand through the lens of a personality makes perfect sense. #branding #brandpersonality #brandidentity