Insights With Trent Munday

Any time your customers need to stop and pause there's an opportunity to get their attention. To get in front of their eyes and into their minds. Thanks to COVID-19, many stores make you stop and pause before you enter...to scan the QR code for contact tracing and to check your temperature. So at the entry point, is a fantastic branding opportunity. I saw a recent example at a pharmacy where Vaseline had create a branded entrance at the single entry point to the store. No customer can enter the store without pausing at this entrance. Every customer will see the Vaseline brand. If you own the store, create an entrance and approach the brands whose products you sell to use it as a promotional opportunity. If you have a product or service that is sold somewhere else, approach the owner of the store with the idea. #promotion #marketing #advertising