Insights With Trent Munday

Lots of hotels are trying to tempt locals to come in for a short staycation. Come and stay a night at the hotel and get a discount on the restaurant and spa and any other outlets that are open. But I think they're getting the messaging the wrong way around. Instead, the offer should be, 'Spend $250 in our restaurant and we'll give you a free night in the hotel.' We all need to eat. That's the Need. Staying in the hotel room is just a Want. So sell the Need first, then promote the Want as the add-on. #hotels #marketing #promotions