Insights With Trent Munday
Sell To Their Needs But Promote To Their Wants #1067
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:02:52
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Sinopsis
Lots of hotels are trying to tempt locals to come in for a short staycation. Come and stay a night at the hotel and get a discount on the restaurant and spa and any other outlets that are open. But I think they're getting the messaging the wrong way around. Instead, the offer should be, 'Spend $250 in our restaurant and we'll give you a free night in the hotel.' We all need to eat. That's the Need. Staying in the hotel room is just a Want. So sell the Need first, then promote the Want as the add-on. #hotels #marketing #promotions