Insights With Trent Munday

When most of us think of a Lifestyle Brand, we think about Apple or Nike or maybe at the higher end, Luis Vuitton or even Chanel. But ultimately every brand is a Lifestyle Brand on some level, according to branding/marketing/content guru Steve Babcock. And I think that makes a lot of sense. Every brand that you have in life represents some element of your lifestyle on some level. Where this gets super exciting is that we often chose different brands depending on which specific phase of our lifestyle we're in at the time. In our 'Home Lifestyle' we might use a Bic Ballpoint Pen, whilst in our 'Work Lifestyle' we might prefer the Mont Blanc brand. So when it comes to your marketing message, make sure it connects at the Lifestyle level. #lifestylebrand #marketing #branding