Insights With Trent Munday

You can put all the time, effort and money you like into Customer Acquisition, but you still can't control it. Ultimately, the choice to buy is mine - the customer. When it comes to Customer Retention, however, that you can control. You can control how good your product or service is. You can control the experience I have with your brand. You can control how you communicate with me once I become a customer. All of those elements, plus many more, are things you, as the business can control. So focus on what you can control. How much? I'd say about 80 / 20. #customerretention #customeracquisition #customersatisfaction