Insights With Trent Munday

The concept of Red Team vs Blue Team originated in the military when they decided the best way to prepare to fight the enemy was to fight against them. So they assigned the Red Team to play the role of the enemy.  Their job, simply put, was to destroy the enemy...the Blue Team. The good guys. The same approach could be used in your business. Create the Red Team whose job it is to play the role of the competitor that could crush your business. If done with vigour, it will make your business stronger and better prepared to tackle your competitors. It might even be a good recruitment strategy.  As part of the interview process, challenge the candidates to create a strategy that would destroy your business. #businessstrategy #competitiveedge #redteamthinking