Insights With Trent Munday

Nobody likes airline food. Right? Wrong! Apparently the folks in Bangkok are loving it right now. Thai Airways have opened a Pop-Up restaurant, complete with actual airline seats for the furniture and cabin crew for service staff. It's brilliant on so many levels. With this Pop-Up Thai Airways can... - sell their existing food inventory - generate some revenue - get some great PR - market test new food concepts and recipes - enhance their image as a fun, innovative airline Here's a link to the story... https://thethaiger.com/hot-news/events/chicken-or-the-beef-thai-airways-opens-up-pop-up-restaurants-serving-their-airline-food #airlinecatering #popups #covidinnovation