Insights With Trent Munday

Don't focus on finding customers for your product...focus on finding products for your customers. So says the great marketing genius that is Seth Godin. It's a subtle, but important distinction. And after all, isn't that really what marketing is all about anyway? Creating products and services to meet the demands of a given customer. But what we often do instead, is create our products and services and then go looking for customers. Seth's way seems to make more sense. #marketing #customeraquisition #productdevlopment