Insights With Trent Munday

TikTok is getting some heat at the moment. President Trump wants to ban it because it's owned by a Chinese company. Microsoft has offered to buy it...at least in a few countries. That's making many of those who've managed to gather a large audience on TikTok nervous. They're worried that all of that attention that they've managed to gain will just disappear. But attention doesn't disappear. It is transient, but it doesn't disappear. You just need to find a way to communicate such that you are able to get their attention, wherever they may go. The platforms will change, but the attention will still be there...somewhere. #attention #socialmediaplatforms #attentioneconomy