Insights With Trent Munday

Hotels tend to lag consumer trends. Be it in the area of Gyms, Spas, Food & Beverage, Sustainability, whatever. Hotels, despite what they'd like us to believe, are simply not innovators. Maybe they can't be. After all, they need to appeal to a wide audience to achieve reasonable occupancy levels.  But I sense an opportunity. Why not offer a room category called The Innovation Room? In that room, a guest will find any number of innovative products and solutions. I believe many guests would be happy to pay a premium to stay in such a room. I know I would. And the guest feedback would be valuable consumer research too. #hotels #innovation #consumertrends