Insights With Trent Munday

An oxymoron is 'a combination of contradictory or incongruous words'. Like... Deafening Silence or Act Naturally In a way, I think sometimes Brand Standard can be an oxymoron too. The whole purpose of a brand is to stand out from the rest. However, in the very process of creating a Brand Standard, sometimes what we really end up doing is simple Standardising our Brand. #branding #brandstrategy #standardisation