Insights With Trent Munday

Not every trend, a market makes. So said Rodger Berman. I think it's an important perspective to keep in mind, especially in these crazy times we are living in today. Lots of us are looking to reinvent ourselves. Trying to find a way to evolve our businesses. In that search, we can sometimes read too much into trends and convince ourselves of a market opportunity that really isn't there. Or at best, it could be a short lived opportunity. The current trend towards bespoke face masks comes to mind. No doubt there is a market for such face masks today. But I think we're all hoping it will be short lived and that some day soon we won't have to wear them. So just tread careful. Not every tend, a market makes. BTW - If you do want to get hold of those cool face masks I mentioned from Raad Ghantous - here's the link - https://bit.ly/2BfPQrC #facemasks #marketopportunity #trends