Insights With Trent Munday

There's more to IKEA than meets the eye. They've found a way to create a product that appeals simultaneously to different markets. And I'm not talking about the geographical markets. That bit is relatively easy. The one product is equally appealing to Do-It-Yourself market AND the Do-It-For-Me market. And I swear they've made the build of their products just a little bit more complicated than it has to be. Again, to make it just that little bit more appealing to these very distinct user markets. Genius I reckon! #ikea #marketing #productdesign