Insights With Trent Munday

In a recent interview on The Raad Life, Nicolas Ronco discussed the topic of Escapism vs Essentialism with host, Raad Ghantous. The suggestion is that many spas are servicing Escapism wants vs Essentialism needs. To me, Escapism is about the Short Term, whilst Essentialism is about the Long Term. Both have their place. Indeed, many businesses offer elements of both. And I do think this could be a very interesting lens through which to view your business. Are you selling Escapism or Essentialism? Because the answer to that question will inform your messaging, your pricing, your offering and even the timing of each of these. Here's the link to the interview... https://youtu.be/_mbGkHkjJp4 #escape #essential #shortterm #longterm