Insights With Trent Munday

Industries are built in this order... Market - Supply - Ecosystem The Market demands certain need/want/desire to be met. Supplies create various products & services to meet that demand. And Ecosystem forms above & around all of that to support the industry. That Ecosystem includes Industry Associations, Conferences & various support businesses. But as an industry matures, the Ecosystem often starts dictating to the Market. That's dangerous. Any industry that is not be led & defined by the Market is at risk...especially now. And and times of crisis, like right now, Suppliers must take their lead from the Market, not the Ecosystem. #industry #ecosystem #customerfocus