Insights With Trent Munday

One thing that this global lockdown is teaching us is the difference between Utility and Experience. When it comes to retail items, many of them can just be delivered to us. There is no need for us to go to the stores and shopping malls. But what many of us are missing right now is the Experience of going shopping. And not just the in-store experiences, but everything around it. Getting in the car, driving to the mall, searching for a park, finding a nearby spot for lunch, etc. Will we go back to those experiences when our lockdowns are lifted? Or will we go for the Utility where we can, and then look elsewhere for our Experiences? How and what experiences will you be able to provide in the Brave New World of tomorrow for your customers? #experiences #utility #experiencedesign