Insights With Trent Munday

If you try to be everything to everyone, you'll end up being nothing to no one. I reckon that statement goes a long way to explaining the inefficiency of the Hotel Spa Menu. We expect it to be a Sales Tool, a Branding Tool and an Informational Tool. For example, when the Spa Menu is in the guest room, it should be a Sales Tool. If it's going to be an effective Sales Tool, it should really have a Call to Action. But if we did that, then it wouldn't work so well as a Branding Tool. And there's the rub. We want it to do both. It's time we re-think the functions we expect from a Spa Menu and find different ways, different mediums and different media to achieve the results we're looking for. #marketing #sales #branding #menus