Insights With Trent Munday

A great article on Medium from Cole Schafer exploring the reasons why people buy. A key takeaway for me was the concept that after the purchase, people will need to justify it - either to themselves, or to someone else. So it's our job as the Seller, to help the Buyer justify the purchase. Something I don't think Spas have a done a particularly good job of doing. Spa Menus are usually packed full with colourful, fluffy treatment descriptions. Maybe if we replaced the fluff with some justification, we might just sell more? #spamenu #wellness #hotelspa #whywebuy