Insights With Trent Munday

Weight Watchers - or WW as they now prefer to be known - has launched a new App called Kurbo to target your kids. Gamification of Weight Loss for Kids is something I discussed with brand guru Martin Lindstrom earlier in the year. We both agreed it seemed like an obvious and probably a smart move. But the launch of Kurbo has attracted its critics who say that it may result in kids having a negative relationship with food in the long run. There are concerns the app is 'dumbing down' the process of learning about healthy food and lifestyle. Here's a link to my an article I wrote last year on the whole WW re-branding... https://www.trentmunday.com/wellness-branding-from-weight-watchers-to-ww/ And my full interview chat with Martin Lindstrom... https://www.podbean.com/eu/pb-gxjtv-aaab6d  #WW #weightwatchers #wellness #kidswellness