Marketing Secrets (2017)

Hours before we launch our new book, these are my thoughts. On today’s episode Russell talks about his book launch and how the funnel works and why he thinks it will increase cart value. Here are some cool things in this episode: Why Russell thinks shrinking the size of the funnel will help increase cart value for his book launch. And why building a relationship on the back end is so important and has the potential to make much more money. So listen below to hear how the funnel works for the book launch today. ---Transcript--- Good morning everybody, guess what today is? Today is book launch day and I’m so excited with this really weird underlying feeling of being so tired. We totally were up last night at the office until 3 and now it’s 9. So that’s 6 hours since we were…..that’s 4 ½ hours of sleep. That’s pretty good. So a little tired, but feel good and excited and nervous all wrapped up into one huge thing. The book launch goes live in 5 hours from right now. So we’re going in I have to finish the initi