Drive Your Channel Productivity Globally

2020’s pandemic changed the world in many ways—especially when it comes to channel marketing. Traditionally, a significant portion of channel marketing activities have focused on face-to-face engagements in the form of events, tradeshows, roadshows, partner training, etc. However, the pandemic lockdowns and social distancing pretty much eliminated most face-to-face events. This led to a rapid evolution of digital marketing in a very short period of time. As part of this trend, the adoption of channel marketing software that offers a variety of remote marketing tools also accelerated. In this article, we will explore how and why the adoption of channel marketing software accelerated due to COVID-19. The world has been on a rapid digitization trend over the past few decades, but 2020 rocket-fueled the adoption of many digital platforms starting with tools like Zoom, Microsoft Teams and other types of collaboration software. Leading channel marketing software platforms have always been at the center of channe