Drive Your Channel Productivity Globally

Organizations selling through the channel always worry about one primary thing: driving more sales at a lower cost. The entire purpose of a channel organization is to extend reach to every part of a market where the product or service has value, ideally piggy-backing on other organizations that already have invested in generating demand and capturing it through their sales and delivery teams. A major focus for any partner relationship management (PRM) program is a unified lead management capability for generating leads and distributing them to partners—but also for allowing partners to generate leads and close deals on their own. In this article, we will explore how partner relationship management automation can help organizations generate more leads at a lower cost and then manage the lifecycle to attain a higher sales closure rate. The primary purpose of lead generation and management is to identify prospects who have a pain point that a specific product or service can fulfill. Entire armies of marketing