Brilliance: Leadership Learning

How important is company culture? For John T. Meyer of Lemonly, a visual storytelling firm based in Sioux Falls, South Dakota, it's about more than just keeping employees productive and happy - it's about raising the standard. From publicly stating company benefits on their website to providing "adventure bonuses" that employee are required to spend on an international trip of their choice, John tells us more about how and why he approaches Lemonly's policies the way he does.