Drive Your Channel Productivity Globally

It has been almost two decades since customer relationship management (CRM) applications began to be adopted as a powerful way to automate sales processes. Meanwhile, we have also seen marketing automation grow rapidly over the past 10 years or so to augment the CRM process experience for direct sales teams. However, the rise of partner relationship management (PRM) SaaS applications like ZINFI’s has demonstrated where an application like Salesforce often falls short. While the development of a Salesforce-like CRM applications that can be customer-configured to address many partner relationship management requirements has been a big step forward, companies still need to invest substantially to customize these solutions successfully. The fact that CRM systems also lack built-in applications essential for PRM means they fall short of  providing true Unified Channel Management (UCM). This is why connecting an existing CRM infrastructure like Salesforce to a PRM infrastructure like ZINFI’s makes a lot of sense. I